At the beginning of my career I worked so hard to understand, master and offer my clients a perfectly executed portrait, but as I started to photograph weddings, I realized that I wanted to bring something additional to elevate my subject in some way, to capture their soul or essence. Emotional impact became critical and I wanted to offer this to my clients in addition to a beautiful portrait.
I strongly believe that documenting our children’s lives through photographs could be one of the biggest things we could ever gift them. Through my photos I thrive to create a visual legacy that years down the road will mean the whole world to a new generation. Imagine your grandchildren holding a 30-50 year old photo album in their hands…
Documentary, family photojournalism, or visual storytelling has nothing to do with working on a setting for a session. It has nothing to do with wearing coordinated clothes, putting the couch or the blanket in the middle of the field, smiling for the camera, perfectly clean house for the session etc. It’s about capturing your ordinary life as it is. It’s about showing your unique personality within your family ties and unity. It’s about the imperfect, the raw, the moment that parents sometimes miss, the quiet and funny moments, the genuine relationships. These are the kind of photos that will get better in time. Kind of like a good bottle of wine- the older the better. These set of photos will be so unique because they will describe YOUR family.
This is how it works: I will come to your house (messy or clean, it doesn’t matter to me- I never judge my clients on their lifestyle) and I will spend at least 3 hours with you. Anytime is a good time: morning or evening I will quietly photograph your family creating a series of photos that tell the story of that particular day.
When your children will be older these kind of photos will be the ones they’ll love the most. Photos that will instantly bring back memories, plunged in a sea of remembrance, finding comfort in it.
…and as the great Dostoevsky said: ‘You must know that there is nothing higher and stronger and more wholesome and good for life in the future than some good memory, especially a memory of childhood, of home. People talk to you a great deal about your education, but some good, sacred memory, preserved from childhood, is perhaps the best education. If a man carries many such memories with him into life, he is safe to the end of his days, and if one has only one good memory left in one’s heart, even that may sometime be the means of saving us’.